[{"id":648818590043,"handle":"babymonster","title":"BABYMONSTER","updated_at":"2026-01-30T13:26:41+01:00","body_html":"

Celebrate BABYMONSTER, YG Entertainment’s powerful new girl group known for their sharp vocals, hip-hop-driven sound, and global breakout hits like “BATTER UP” and “SHEESH.” This collection showcases merch inspired by their bold performance style, 4th-gen K-pop edge, and fast-growing international fandom.

","published_at":"2025-05-24T18:25:53+02:00","sort_order":"best-selling","template_suffix":"brand-master-template","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"BABYMONSTER"}],"published_scope":"global","image":{"created_at":"2025-05-24T18:25:51+02:00","alt":null,"width":1800,"height":1800,"src":"//officialnamane.com/cdn/shop/collections/BABYMONSTER.svg?v=1764183355"}},{"id":645841224027,"handle":"kpop","updated_at":"2026-02-03T14:55:29+01:00","published_at":"2025-03-24T20:03:42+01:00","sort_order":"best-selling","template_suffix":"kpop","published_scope":"global","title":"K-POP","body_html":"

Welcome to the ultimate destination for K-Pop fans. From the thrill of unboxing a new album to the collective power of waving your lightstick at a concert, we bring you authentic, official merchandise to fuel your passion and celebrate the music.

","image":{"created_at":"2025-03-24T20:03:40+01:00","alt":null,"width":1800,"height":1800,"src":"//officialnamane.com/cdn/shop/collections/K-POP.svg?v=1764224219"}},{"id":646376030555,"handle":"just-in","updated_at":"2026-02-03T14:55:29+01:00","published_at":"2025-04-02T14:30:05+02:00","sort_order":"best-selling","template_suffix":"brand-master-template","published_scope":"global","title":"LATEST ARRIVALS","body_html":"

Be the first to own what's next. This is your front-row seat to the newest and most coveted drops in K-beauty and K-pop. From just-released album kits and exclusive collaborations to breakthrough skincare innovations, check here to stay ahead of the trends and refresh your collection with the latest essentials.

","image":{"created_at":"2025-06-14T13:41:38+02:00","alt":null,"width":1800,"height":1800,"src":"//officialnamane.com/cdn/shop/collections/LATEST_ARRIVALS.svg?v=1764224662"}},{"id":639976472923,"handle":"life","updated_at":"2026-02-03T14:55:29+01:00","published_at":"2024-12-20T17:40:50+01:00","sort_order":"best-selling","template_suffix":"life","published_scope":"global","title":"LIFE","body_html":"

Live the K-pop lifestyle beyond the music. Our 'LIFE' collection curates the everyday goods that let you integrate your fandom into your daily routine. Find a variety of essentials like cozy character hoodies, decorative slogans, functional drink holders, charming keyrings, and stationery.

","image":{"created_at":"2025-03-07T17:30:37+01:00","alt":null,"width":1800,"height":1800,"src":"//officialnamane.com/cdn/shop/collections/4.svg?v=1764224710"}},{"id":645961580891,"handle":"lightsticks","updated_at":"2026-02-03T14:41:14+01:00","published_at":"2025-03-26T13:28:05+01:00","sort_order":"best-selling","template_suffix":"albums-and-vinyls","published_scope":"global","title":"LIGHTSTICKS","body_html":"

Unite your fandom and light up the concert. The official lightstick is the ultimate symbol of fan pride. More than a glowing accessory, it's a piece of connected technology that synchronizes with live performances, creating an unforgettable sea of color.

","image":{"created_at":"2025-03-26T13:28:04+01:00","alt":null,"width":1800,"height":1800,"src":"//officialnamane.com/cdn/shop/collections/LIGHTSTICKS.svg?v=1764224742"}},{"id":649020703067,"handle":"all","title":"SHOP ALL","updated_at":"2026-02-03T14:55:58+01:00","body_html":"

Explore our entire universe of K-beauty and K-pop in one place. Can't find what you're looking for? This is your gateway to every product, brand, and artist we carry. The ultimate browsing experience for the dedicated enthusiast.

","published_at":"2025-05-28T17:49:02+02:00","sort_order":"best-selling","template_suffix":"all","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1"},{"column":"title","relation":"not_contains","condition":"Random"},{"column":"vendor","relation":"not_contains","condition":"NAMANE"}],"published_scope":"global","image":{"created_at":"2025-11-27T16:18:51+01:00","alt":null,"width":1800,"height":1800,"src":"//officialnamane.com/cdn/shop/collections/SHOP_ALL.svg?v=1764256731"}}]

BABYMONSTER

Official Light Stick